How to Upload Ads for a Group on Roblox

​Roblox offers various tools for promoting your experiences, including update announcements, social media links, directly promotion, and advertisements.

Update Announcements

Players who savor your feel tin "follow" information technology past clicking the Follow button from its main page. When you denote an update, followers will receive a notification in their Notifications stream. They can even launch the experience directly from the notification.

You can denote an update as follows:

1. From the Create folio, select Experiences.
2. Click the gear icon for the desired feel and select Configure Experience from the drop-down card.
3. Select the Updates tab from the center-left column on the folio.
4. Blazon in the latest updates and click Preview to meet how information technology will appear on different platforms (desktop, tablet, or phone).
5. When you lot're satisfied with the update, click Send to announce it to your followers.

Updates are express to 60 characters and yous tin only announce an update once per week. Here are some tips on writing updates:

• Go along deadening technical details to yourself; instead, tell your followers about new and exciting things such equally new areas, skills, achievements, and more.
• Exist descriptive with the threescore characters allowed. Announcements similar "Problems fixes" are vague and might make players remember your experience was (or however is) full of bugs.
• Fifty-fifty if you brand updates to your experience every calendar week, it might be best to wait 2-iii weeks between each declaration so mention all of the new highlights since the last update.

Update Statistics

Once you've appear an update, you can monitor its statistics in the Updates tab on the Configure Feel folio. This includes:

Stat	Description
Appointment	The engagement and time at which the notification was sent.
Sender	The Roblox user who sent the notification.
Message	The bulletin sent.
Views	Number of Roblox users who have viewed the notification.
Play Charge per unit	Percentage of users who play the experience past clicking the Play link in the notification.
Unfollow Charge per unit	Percent of users who unfollow the experience from the notification. If this percentage is higher than Play Rate, consider making more impactful notifications as described in a higher place.

Sponsored Experiences

This feature lets you spend Robux to get your experiences shown to players across Roblox. You can target users, schedule ads, and fix budgets per day.

Sponsored experiences volition appear in various sorts and volition be especially tagged as Sponsored Ad.

To first a new sponsorship:

1. From the Create page, select Experiences.
2. Find the experience you'd like to sponsor and click the Sponsor push.
3. Supply all of the requested info for the sponsored advertisement and click Preview Your Advertizement.
4. On the next folio, you'll see an advertising preview and a summary. To starting time running the ad, click Run.

Promotion Statistics

To bank check the performance of a sponsored advertising you've created:

1. Access the Create page.
2. Click the Sponsored Experiences tab in the left column.
3. Select the desired sponsorship from the pull-down menu.

A

Basic metrics such as the condition and amount spent.

B

Click to see detailed metrics which can help you judge the advertising's success.

Stat	Description
Impressions	Every time a user sees your ad, that's ane "impression."
Clicks	Every time a user clicks on your ad, that's one "click."
CTR	"Click Through Rate." Simply, the pct of people who see your advertizing and too click on it (clicks / impressions). A high CTR means you're buying clicks inexpensively.
CPC	"Toll Per Click."
Spent	How much you've spent on the advertising so far.
Attributed Plays	How many people have visited your experience after seeing or clicking on the advertizement.
Conversion Rate	Conversions as a per centum of all advertizement impressions (attributed plays / impressions).
CPP	"Cost Per Play."

C

Click to see options such as Finish (to stop the promotion).

Social Media

Yous can too abound your audition by linking to social media channels straight from an feel's page:

1. From the Create page, select Experiences.
2. Click the gear icon for the desired experience and select Configure Experience from the drop-down carte du jour.
3. Select the Social Links tab from the eye-left column on the page.
4. Add upwardly to three links to social media sites. In one case set, players will see the links on the feel's page.

Advertising on Roblox

Although many experiences on Roblox abound organically, advertising on the Roblox website can help increase popularity. Roblox lets yous upload image advertisements for experiences, itemize items, articles/Grouping Games|groups, etc. When the ad is clicked, it goes to the page of whatever y'all're advertising.

Bidding System

Ad space is not directly purchased — instead, space is bid for in an auction format. There'south a limited corporeality of ad space bachelor, so ads with higher bids get more impressions (displays).

Imagine in that location are iii ads in the organization (in that location will ofttimes be hundreds):

Ad	Bid Corporeality	Effect
A	300	The advertising will announced 3 times every bit ofttimes equally B and vi times equally ofttimes as C.
B	100	The ad will appear twice every bit often as C.
C	l	—

Advertizing Types

Ads may be displayed as banners, skyscrapers, or rectangles. A banner ad can't go in a skyscraper slot and vice versa. Thus, expanding on the instance above, there are 3 divide auctions running at all times for the different advertizing sizes.

Type	Size	Placement
Banner	728×90	On the meridian or lesser of the Roblox website.
Skyscraper	160×600	On the left or right side of the Roblox website.
Rectangle	300×250	On the right side or bottom of the Roblox website.

Creating Ads

To create an ad, visit the Create folio, discover the item you want to advertise, click the gear icon on the right, and select Advertise. This will lead to a page where you can get the ad templates and upload ads.

To upload an advert:

1. Make full in the advertizement's name (this will appear when users hover their mouse over the ad).
2. Drag in or upload the image via the upload section.
3. Click the Upload button.

Running Ads

Once you've created and uploaded at least one advertizement, you can run an ad cycle.

1. Return to the Create folio and click the User Ads tab.
2. Click the gear icon on the correct and select Run Ad from the context menu.
3. Enter a bid amount in Robux.
4. Click Run to start the wheel.

Term	Description
Impression	Every fourth dimension a user sees your ad, that'due south 1 "impression."
Clicks	Every time a user clicks on your advertizement, that's ane "click."
CTR	CTR is curt for "Click Through Rate." Merely, information technology's the percentage of people who come across your ad and as well click on it (clicks/impressions). If anybody who sees your ad clicks on it, yous'll have a CTR of 100%. A loftier CTR means you're buying clicks inexpensively.

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Source: https://developer.roblox.com/en-us/articles/Promoting-Your-Roblox-Game